One of the important concepts for Business Heroes is the value of developing relationships with prospects and customers.  Consider this:  If you are on a first date and ask the other person if they want a big family, that might not be the best idea.

Same with doing business.  Everything works better when people first find out who you are.  Then they come to like you because of what they learn about you.  Eventually, if you are lucky, they come to trust you enough to become a customer.

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